Protecting your customers’ personal information requires diligence and continual issue spotting. It only takes one data breach and you may face expensive legal battles and severe fines. But, the worst thing that can happen is losing trust with your customers. All of this can be prevented by safeguarding your customer data through proven strategies [...]
Technology has changed consumers’ perceptions and expectations, especially when it comes to convenience. You can call it the Amazon effect or simply a change in consumer behavior. Regardless, consumers have made in-demand culture a permanent thing, and they are looking for the most convenient ways to get what they want. In many ways, the [...]
As a specialty retailer, you focus on one or two specific product categories. These categories often have big-ticket items or unique, one-of-a-kind products that are hard to find. Because of this, you may see your customers less frequently than the average retailer that sells a large number of products across a variety of categories. [...]
Specialty retailers can benefit from the lessons learned by big box stores when delivering products to their customers. They were forced to improve their shipping and delivery processes in order to stay profitable, but were unaware of the exact costs for a well-run logistics operation. Shipping and Delivery Services Furniture retailers know that nothing [...]
When optimizing your inventory, you rely on accurate data and reporting to make informed decisions. Sales counts and inventory turnover rates indicate customer demand, but some of the most important reports are often neglected. These are advanced inventory management reports that focus primarily on vendor performance. Understanding vendor performance will help you fulfill customer [...]
Almost two-thirds of US workers have switched to working from home because of COVID-19. Before the COVID-19 pandemic, only about 10% were already working from home or had a flexible schedule. Many corporations have found that this trend is saving them money and improving employee productivity in a bunch of ways, so it will [...]
For specialty retailers, defining your target market can be challenging. This is because your customers represent a diverse range of people from a variety of backgrounds. This makes personalizing your marketing efforts much more difficult. But with generational marketing, you'll segment your customers by age and be able to reach out and connect with [...]
Your employees are the number one asset to your company. They can elevate the entire organization, allowing it to reach important goals and milestones ahead of schedule. How you motivate them to do this—to be more productive—matters. Negativity and Competition Elevate StressResearch shows that organizations with high-pressure environments, where employees compete against each other, create stressful [...]
For 2020, specialty retailers should focus on understanding how consumer expectations are evolving. Reducing friction throughout the buying process will help them [...]
Great customer service is a necessity for any retailer selling big-ticket items, and it doesn’t end when the transaction is complete. Consumers expect more than getting a low price. They want support and service after the sale, even if they don’t need it. They want to know that it’s there—just in case—because dealing with [...]