Specialty Retail Trends for 2020: A Focus on Convenience
For 2020, specialty retailers should focus on understanding how consumer expectations are evolving. Reducing friction throughout the buying process will help them [...]
It’s Time to Move From a Transactional Sales Model to an Emotional One
There’s more than one reason why your customers keep coming back to your store. Great service is one of those reasons. Price and location also have a lot to do with [...]
Tips to Make Your Marketing Recession Proof
Lately, the news has reported on signs of a coming recession. If this is true, then you are probably preparing for less cash flow and pulling back on spending for new marketing projects. Unfortunately [...]
How to Keep Your Employees Motivated Through the Holidays
The holidays tend to be a challenging time to keep your employees fully engaged. It’s busy. Workloads are heavier. Schedules get more complicated with the addition of seasonal employees. And, [...]
Traditional vs Digital Marketing: Which is Better?
Over the past 25 years, the use of traditional marketing has suffered a steep decline while the digital world has expanded into every facet of our daily lives. But does that make digital marketing better [...]
Identifying Your Retail Customer’s Touchpoints
You’ve probably heard about customer touchpoint mapping and wondered what the buzz is all about. It’s because they hold the key to more sales and brand loyalty [...]
Here’s How To Make Web-Based Business Projects Easier
Web-based projects can easily help you improve the success of your small business. But having the expertise and time to complete those projects can be a challenge, especially [...]
3 Tips to Make Furniture Shoppers Happy
It’s a well-known fact that happy shoppers will spend more money per visit at your store. They will also become repeat shoppers and often recommend your store to friends and family [...]
How to Attract Millennial Furniture Shoppers
For traditional furniture stores, millennials are hard to attract, primarily because they are “digital natives.” They do everything online. And, when it comes to furniture shopping, the internet is where they begin their research. Around 83 million Millennials, the largest generation in America, have begun to enter their careers. Some are becoming first-time homeowners, [...]
Opportunities for Middle Market Retailers During a Labor Shortage
If you’re a middle market retailer, you’re probably facing a lot of challenges in the coming year. The most talked about challenge this year is labor. Because of low unemployment, finding good employees and lowering turnover rates is harder to do, especially if you’re retail management systems are outdated. Through better technology, retailers throughout [...]