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When optimizing your inventory, you rely on accurate data and reporting to make informed decisions. Sales counts and inventory turnover rates indicate customer demand, but some of the most [...]

Almost two-thirds of US workers have switched to working from home because of COVID-19. Before the COVID-19 pandemic, only about 10% were already working from home or had a [...]

For specialty retailers, defining your target market can be challenging. This is because your customers represent a diverse range of people from a variety of backgrounds. This makes personalizing [...]

Your employees are the number one asset to your company. They can elevate the entire organization, allowing it to reach important goals and milestones ahead of schedule. How you motivate [...]

Great customer service is a necessity for any retailer selling big-ticket items, and it doesn’t end when the transaction is complete. Consumers expect more than getting a low price. [...]

For 2020, specialty retailers should focus on understanding how consumer expectations are evolving. Reducing friction throughout the buying process will help them [...]

There’s more than one reason why your customers keep coming back to your store. Great service is one of those reasons. Price and location also have a lot to do with [...]

Lately, the news has reported on signs of a coming recession. If this is true, then you are probably preparing for less cash flow and pulling back on spending for new marketing projects. Unfortunately [...]

The holidays tend to be a challenging time to keep your employees fully engaged. It’s busy. Workloads are heavier. Schedules get more complicated with the addition of seasonal employees. And, [...]

Over the past 25 years, the use of traditional marketing has suffered a steep decline while the digital world has expanded into every facet of our daily lives. But does that make digital marketing better [...]

You’ve probably heard about customer touchpoint mapping and wondered what the buzz is all about. It’s because they hold the key to more sales and brand loyalty [...]

Web-based projects can easily help you improve the success of your small business. But having the expertise and time to complete those projects can be a challenge, especially [...]

It’s a well-known fact that happy shoppers will spend more money per visit at your store. They will also become repeat shoppers and often recommend your store to friends and family [...]

For traditional furniture stores, millennials are hard to attract, primarily because they are “digital natives.” They do everything online. And, when it comes to furniture shopping, the internet is [...]

If you’re a middle market retailer, you’re probably facing a lot of challenges in the coming year. The most talked about challenge this year is labor. Because of low [...]

For 2019, there are several new trends for retailers to stop and take notice. Past trends simplified inventory management activities or focused on using new technology, such as scanners, [...]

A lot has changed for social media in the past year. Fortunately, the platforms are the same. And social media still increases foot traffic, as well as pre-sells customer [...]

Millennials are the furniture industry’s biggest opportunity. They make up the largest living generation in America, over 83 million, and over half of new home buyers are millennials. Many [...]

The furniture industry is experiencing a dramatic comeback since the economic crisis. Rising new home sales and a falling unemployment rate have contributed to the greater potential for growth. [...]

Training your employees on the nuances of point of sale and inventory management software allows them to become more proactive, especially with complex transactions. Developing a strong software training [...]

For retailers to remain competitive in today’s marketplace, they need to be more efficient than ever. This takes solving the problems that cause the most errors and affect productivity. [...]

The internet has provided a wealth of data for understanding consumer behavior. There’s more known today about how shoppers make their buying decisions than there has ever been. Even [...]

In the late ‘90s, traditional marketing was changed almost overnight by the internet. Not only were there new avenues to reach customers, but the internet forced advertisers to change [...]

Even if retailers don’t have an online store, they need to be savvy when it comes to their digital marketing efforts. Unlike traditional forms of marketing, digital marketing uses [...]

For retailers, authenticity is what brings customers into their store instead of getting it online. Authenticity is a differentiator because it’s about the customer’s experience. You probably go to [...]

For decades, business colleges and universities across the country drilled the 4 P’s of marketing into their students: product, place, price, and promotion. These were the basis of a [...]

Straying from core strengths can lower a retailer’s value and chase away their customers. It’s a mistake that often comes from a lack of knowledge about their own core [...]

Every retailer has to deal with product loss. In 2016, retail businesses experienced an average hit to their bottom line of 2% due to inventory shrink, a common accounting [...]

Retailers often struggle with understanding their customers’ needs. There’s no crystal ball, and it’s difficult to formulate the right questions to ask them. But listening to what customers want [...]

Today’s consumers shop online first, primarily doing their research before going to the store. Over 50% of them use a mobile device to search for selection, availability, and recommendations. [...]

We know that one of the most serious issues retailers struggle with is cash flow. Why is cash flow so difficult? Because, everything affects it: Flat Sales Lower Margins [...]

These days, it’s hard enough to capture people’s attention, and even harder if the weather is against you. Retailers often struggle with how to increase store traffic, especially when [...]

One key performance indicator for a successful retail business is Gross Margin Return on Investment (GMROI). It provides valuable insight into merchandise choices and profitability. It also indicates how [...]

The success of every retail business hinges upon inventory management. Building greater efficiency with inventory has a direct effect on sales and cash flow—two crucial areas for any business. [...]